I came across this subtle stencil outside a local clothes store during the summer of 2011. The second photo is a closeup of the stencil. On taking these photos, I then went to a nearby bottle store to see if "Victoria" beer actually existed. It did (see third photo)!
I purchased a bottle and tasted it in the name of research--it was quite good! It is unlikely I would have made such a purchase had I not seen the stencil. Therefore, this is a clear illustration that graffiti marketing stencils do work to increase consumerism/profit.
Victoria beer is a popular beer in Mexico (one of the main brands). Here is its website:
https://victoriausa.com/en
Interestingly, there is a relationship between Victoria beer and their marketing revolving around the painting of murals. Check it out:
https://www.groovejones.com/ar-ar-for-pr...-packaging
I purchased a bottle and tasted it in the name of research--it was quite good! It is unlikely I would have made such a purchase had I not seen the stencil. Therefore, this is a clear illustration that graffiti marketing stencils do work to increase consumerism/profit.
Victoria beer is a popular beer in Mexico (one of the main brands). Here is its website:
https://victoriausa.com/en
Interestingly, there is a relationship between Victoria beer and their marketing revolving around the painting of murals. Check it out:
https://www.groovejones.com/ar-ar-for-pr...-packaging
