I'm not sure what this photo would/should be categorized as... It is a rotating light image projection onto a high-traffic footpath in central Toronto (note the projector in the top righthand corner of the photo). It is a creative way around the potentially illegal nature of business graffiti.
It perhaps illustrates the progression of business graffiti finding creative ways to avoid potential complaints about the semi-permanent nature of spray painting stencils (much as some marketers have moved from using spray paint to less permanent chalk substances).
This photo was taken circa 2023.
It perhaps illustrates the progression of business graffiti finding creative ways to avoid potential complaints about the semi-permanent nature of spray painting stencils (much as some marketers have moved from using spray paint to less permanent chalk substances).
This photo was taken circa 2023.
